Role
Concept / Creative Direction / Art Direction
@ Freelance
2024
Concept / Creative Direction / Art Direction
@ Freelance
2024
Harvard Amazon Rainforest Immersion
Harvard Amazon Rainforest Immersion is a program designed to immerse participants in the rich biodiversity and cultural significance of the Amazon. The challenge was to develop a visual identity that reflected the program's connection to both Harvard's esteemed reputation and the natural beauty of the rainforest.
We created a cohesive visual system that included logo design, typography, and a color palette inspired by the DRCLAS Style Guide and the Brazilian flag. This project successfully conveyed the program’s commitment to education and environmental stewardship, resulting in a strong and memorable brand presence.
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