Role
Concept / Art Direction
@ Club
2021
Concept / Art Direction
@ Club
2021
FILA Guide Editorias
The project involved creating the editorial guide for Fila's digital strategy, centered around the brand's 110th anniversary celebration. The goal was to establish clear guidelines for visual identity, content creation, and digital communication. Guidelines were set to ensure consistency and alignment with the brand's core values, with a focus on preserving Fila's authenticity in both sports and fashion.
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