Role
Concept / Creative Direction / Art Direction
@ Freelance
2023
Concept / Creative Direction / Art Direction
@ Freelance
2023
Academia Amazônia Ensina
Develop a new visual identity, following the new phase that the company was getting into. That was the challenge brought by Academia Amazônia Ensina. Starting from a trend in rebranding, which is to simplify, we seek to bring an symbology to the visual identity, causing an impact on the viewer, leaving out the clichés found in companies that have some involvement with the Amazon.
Academia Amazônia Ensina is a place of connections and growth. What element from nature generates these things? That's right, THE BRANCHES OF A TREE. This was the symbology chosen to be represented by the new logo.
The new typography and visual identity elements convey a sense of credibility, commitment, wisdom, education and nature. To color palette, we brought inspiration from the Amazonian flora and fauna, and to reinforcing the visual identity, a graphic element was created, wich is a variation of the symbol present in the brand's logo.
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