Role
Concept / Art Direction
@ Club
2022-2023
Concept / Art Direction
@ Club
2022-2023
Let's Pipa 2023
One of the most famous New Year's Eve festivals in Brazil is held in Tibau do Sul, amid the beautiful nature of Pipa.
For the challenge of developing the new visual identity for the 2023 edition, we tried to improve the brand's strengths, as an already established party does not need to change to show up. The same lettering remained in the logo, and an underline was added, giving a touch of lightness and modernity. With a variated options, the logo brings versatility to the brand.
Some basic shapes was created to give even more versatility to the visual identity, and the arrow shows that Let’s Pipa is the right direction. Typography, which is already a very important asset for brand communication, gains even more room now.
Some artist names were used only as examples for brand application, and do not represent the actual line-up of the 2023 edition of Let's Pipa.
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