Role
Concept / Creative Direction / Art Direction
@ Freelance
2024
Concept / Creative Direction / Art Direction
@ Freelance
2024
Original Trade
The rebranding of Original Trade, a consultancy focused on sustainability, aimed to create a modern, professional identity reflecting the brand’s values of seriousness, ethics, and innovation.
The process included a redesigned logo, interconnected to symbolize connection and continuity, and a clean, sophisticated typography to convey stability. The color palette, with blues and greens, evokes professionalism and commitment to sustainability.
Additionally, a tagline, “Transforming Ideas into Impact,” was developed to align with the brand’s mission of turning concepts into tangible results. The new identity was applied across consulting proposals, ESG reports, and various media, ensuring consistent communication of the brand’s values.
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