Role
Concept / Creative Direction / Art Direction
@ GomesRibeiro
2025
Concept / Creative Direction / Art Direction
@ GomesRibeiro
2025
Green November
While the cosmetic market uses Black Friday to promote impulse-driven excess, Darvore advocates for intelligent consumption. To subvert this logic, we conceived the "Green November" campaign and created its core narrative: "Science vs. Impulse."
We developed the main message "More science. Less impulse" using a bold 40% OFF discount as a catalyst for smart choices, inviting consumers to trade unnecessary ingredients for patented nanotechnology and Amazonian bioactives.
To translate this concept, we developed a clean, minimalist visual system. The four-week rollout across organic and paid media visually contrasted the excess of conventional cosmetics with Darvore's essential formulas, ensuring the art direction directly reflected the campaign's philosophy of making an intelligent, essential choice.
